Purpose:The purpose is to help you identify and apply social psychological concepts, especially those associated with attitude and behavior change (and determine which is the easier to change – hence the title), and techniques used to persuade behavior.Product:A paper at least 2 pages long, not including any reference section, typed and double spaced, with Times New Roman (12- point font) and 1 inch margins and proofread for spelling and grammatical errors. Provide in-text citations and reference any of your sources using APA format addressing the following: you are a professional change agent and that you have been hired to bring about change in one of the following areas:Get people to stop discriminating against a particular minority group (e.g., by hiring more people from this group or by changing their attitude toward it).Get people to adopt one or more conservation behaviors (e.g., recycling, wearing seatbelts, volunteerism, reducing gasoline consumption, etc.).Get people to vote for a particular candidate who is currently running far behind in the polls.Some other problem that interests you.
